This is where creativity meets data-driven strategy for business professionals.

“While it is natural to want to handle everything yourself, it is crucial to recognise that investing in help can yield significant benefits. By seeking assistance in areas where your expertise is limited or your workload is too much, you will ensure your business runs smoothly, growth is optimised, and your business thrives.”

penelope.

THE PROCESS

icons depicting the stages of the process to managing digital content, social media management process by penelope social media management. freelance social media manager.

  • Book a discovery chat and let’s talk about your business aspirations and your pain points.

  • Let’s build a strategy and create content/ branding/website that aligns with your business goals and objectives.

  • Let’s implement the strategy and achieve your business goals and objectives.

  • Let’s discuss your the data and assess progress against key performance indicators.

  • Let’s use the feedback and the data analytics to drive the strategy and steer the direction of travel.

  • Let’s repeat the process for continual improvement, learning and growth for you and your business.

THE INVESTMENT

icons depicting the services offered by penelope social media mgmt,social media management, content shoot, branding and logo design, events and speaking, website design and SEO, training and coaching, freelance, social media manager packages

  • Social media platforms - Strategy development & implementation - Content planning & creation - Analytics & reporting. From £247 a month. In depth details of packages and pricing are detailed below.

  • Strategic approach to capturing your business in action - Banking professional content - Capturing the essence of your brand & goals. From £247 per shoot. In depth details are below.

  • Custom Squarespace website design to represent your brand & goals - SEO optimised - Compliments your socials. From £3500. In depth details are below.

  • Custom designed branding & logo design - Supporting your marketing strategy - Supporting your goals. From £500. In depth details are below.

  • Train, educate and empower - Bespoke training - In person sessions - Online products.

  • Get in touch. Business owner - Social Media Management - Business startup - Women in Business.

DREAM IT and Book a Discovery Chat

I offer a FREE 30 minute no obligation initial discovery call to chat through your social media pain points. This is so that I can understand your individual requirements and how I can tailor my expertise to suit your specific needs. It also gives you an opportunity to get to know me and see if I am right for your business.

BUILD IT and lets work together to achieve you business goals

I have Social Media Management Packages and other services to support you at all stages of your business journey. So whether you are a budding entrepreneur or an established business owner I have the tools and knowledge to guide you towards social media and digital marketing success.

BUILD IT, GROW IT, FEEDBACK, ADAPT IT AND REPEAT IT with the Social Media Management Packages

*We recommend with the EMPOWER and PRIVILEGE packages that you also book an initial Content Shoot.

BUILD IT with the content shoot.

The content shoot is a strategic approach to capturing your business in action. I work closely with you to understand your brand, goals and message. Then, we capture your team, products and services in their element, creating content that tells your unique story.

  1. Strategic Planning: we don’t just press record, we start with a solid strategy. We identify what makes your business special and how to connect to your audience.

  2. Humanised Content: In today’s social media landscape, authenticity is key. We showcase the people behind your brand, your passion and your dedication.

  3. Multi-Platform Ready: The content we capture is versatile and ready to be used on all your social platforms.

  4. Improved Engagement: The Content Shoot results in content that resonate with your audience, leading to better engagement, likes, shares and comments.

  5. Boosted Brand Image: High-quality and professionally shot content elevates your brand image and reputation.

  6. Saves you time: You can continue with your day, while I am a ‘fly on the wall’ capturing a bank of content of you doing what you love.

Investment of £247

BUILD IT, GROW IT, FEEDBACK, ADAPT IT AND REPEAT IT with a website and SEO package

Having a website gives you an online platform of which you have complete control over the content and how, what and when to serve it to your customers. I will create for you a custom new Squarespace web design with SEO package. Squarespace is open and accessible to everyone, but as an experienced Squarespace web designer, I can save you time and offer much more than just putting content into a predesigned template. I can create a beautiful new custom website that represents your brand and goals, is fully SEO optimised, and ready to launch in just 3 weeks from start to finish.

  1. Credibility: one of the main reasons you should have a website for your business is to increase your organisation's credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.

  2. Branding: A website can showcase your brand and help set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can't easily find quality and reliable information on your business.

  3. Leads: once people find you online, become interested in your product or service and want to know more, they'll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales.

  4. Organic traffic: Once you're online and have an SEO-optimised website, you have a chance of showing up in Google search results.

  5. Saving time & customer service: A website can help increase internal productivity by providing customers with information that they can access themselves without needing to call, email or DM. This also ultimately provides an all-around better user experience.

  6. Updates & Announcements: Since your website is on 24/7, it's easy to post updates and announcements to your customers. It's a way to keep them up to date on everything that you're doing.

  7. Digital Marketing: If you plan on leveraging digital marketing to increase your leads and grow your business, you'll likely want to drive traffic to a website or landing page. Most customers will visit a website before making a purchase.

    Investment from £500

BUILD IT and GROW IT with branding and logo design

Logos are a point of identification; they’re the symbol that customers use to recognise your brand. Ideally you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

  1. A logo is the foundation of your brand identity, makes a strong first impression and grabs attention.

  2. Memorable: a well designed logo is instantly recognisable and memorable.

  3. A logo separates you from your competition: a well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font.

  4. Fosters brand loyalty: as your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

  5. Your customers expect it: your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and centre of all your marketing materials such as business cards, flyers, advertisements, etc. If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.

    Investment from £500

TRAINING AND COACHING

We offer a range of bespoke training to empower you and your employees to elevate your social media. Please get in touch to discuss your requirements further.

EVENTS AND SPEAKING

Please get in touch if you would like to discuss me attending an event to cover live social media and content.