Hello, I’m Penny
Welcome to Penelope Social Media MGMT where creativity meets data-driven strategy.
I am so happy you are here and I can’t wait to join your social media journey with you.
I have experienced first hand the positive impact that social media can have on a business. I have set up and built my own wedding venue business from the ground up, marketing it for free using the power of social media. Managing my own business socials, I found inherent joy in using creativity to craft compelling content while also leveraging the power of data to optimise and refine strategy. My experience and learning has given me the opportunity to establish Penelope Social Media MGMT where I can assist others in harnessing the power of social media. So, whether you are a small startup looking to establish your online presence or an established business aiming to amplify your brand, I am here to help. Together, we can unlock the full potential of social media and build a vibrant, proactive strategy to support your business goals!
I thought that managing the wedding venue socials would be easy and fun to do. What I found, was that on top of all the other things that needed my attention in the business, often the socials were put to the bottom of the priority list because there were so many other things that needed my immediate attention. However, the importance of social media for the success of my business was huge.
“When I was consistent with my social media effort, the positive results were irrefutable.”
“I managed to build a profitable and successful business using the power of social media and still to this date I have never paid for advertising.”
On my journey I discovered that there is a lot more to social media management than just posting content and gaining followers.
“When done properly, social media is the most powerful, strategic, accessible and quantifiable marketing tool for businesses that exists today.”
My journey has been a long one, but the learning and understanding I have gained has been immense. I have been able to increase my expertise, try and test strategies with my own business and produce creative content. I have been able to maximise productivity and leverage the analytics to develop an effective strategy that has led to organic growth, an engaged community and a profitable business from year one.
“I did discover that I absolutely love the creative element, data analysis and strategy development of social media management and I just want to do more!”
I’m a professional Social Media Manager and I am also a business owner. Therefore, I completely understand that while running a business can be rewarding, it can also be challenging. Choosing the areas to focus on where you can bring the most value to your business is a constant juggle between time, cost and quality.
While it is natural to want to handle everything yourself, it is crucial to recognise that investing in help can yield significant benefits. By seeking assistance in areas where your expertise is limited or your workload is too much, you will ensure your business runs smoothly, growth is optimised, and your business thrives.
WHAT MAKES ME STAND OUT?
Wedding Industry Social Media Expert: I own and run a wedding venue in the UK that I have built up from scratch. This means I have a huge amount of knowledge and insight into what your customers are looking for, their desires, fears, dreams and frustrations. This knowledge has helped me create relevant, informative and inspiring content, that has built an engaged and supportive social community, and I can do this for your business too.
Demonstrated Experience: 10+ years marketing and 5+ years social media management experience of my own successful business.
Qualified: I have a Professional Social Media Management qualification.
Project Manager: experienced senior project manager with AGILE Project Management qualifications (Foundation and Practitioner, APMG Accredited)
Professional: experienced people manager with 10+ years experience.
Data analytics, analysis, interpretation and presentation: I have a science PhD, BSc and 4 years work experience as a Statistician. This means I understand data and how to interpret it correctly to design strategy. I can also present and explain the data clearly and in a tailored format to suit you.
Trainer: I am a qualified trainer and I have designed and run training courses in a range of topics from marketing and sales to data analysis and statistics.
I offer a FREE 30 minute no obligation initial discovery call to chat through your social media pain points. This is so that I can understand your individual requirements and how I can tailor my expertise to suit your specific needs. It also gives you an opportunity to get to know me and see if I am right for your business.
“Using social media we have the power to shape, engage, and influence. Lets embrace it, be bold, and let me help you create a digital canvas that paints the picture you want the world to see.”
penelope.